Hi, I’m Caitlin.

I grew up around business, got a degree in it, and even taught it. But my path from “business nerd” to “web designer” wasn’t exactly a straight line.

My early career was all creative gig work. I spent over a decade in the body art industry — running my own team, and co-running a company whose clients included Lady Gaga and Victoria’s Secret — before I started teaching business to the artists I worked with.

That’s when I started seeing a pattern: talented professionals with websites that undersold them. They hesitated to share their site. Sales conversations took more effort. Misaligned clients slipped through the door. DIY fixes only Frankensteined things further, and kept the cycle repeating.

So I zeroed in. 100+ projects later, I help service providers translate the depth of what they do into a website that makes the right people pay attention.

Currently geeking out on: Design for neurodivergent users, and SEO in the age of AI.

Pretty and practical

(The websites, I mean 😉)

Here’s what clients have seen after launching with us:

Inquiries doubled within weeks.

Google rankings improved by 10+ positions

Organic traffic up 20% within three months

Page speeds improved by up to 68%

Accessibility scores 90+ (out of 100)

I lead every project myself, but I don’t do it alone.

Behind the scenes, I collaborate with a small circle of vetted specialists: copywriters, SEO pros, and tech wizards who I trust with my name (and are experts in their own right!)

Together, we make sure every aspect of your site is superbly serviced, so you don’t have to manage multiple freelancers to get everything you need. And I’ll remain your point of contact & creative lead the whole way.

“You are genuinely one of the kindest, most thoughtful individuals I have had the pleasure of interacting with.”

“She made me feel so safe and supported. I felt completely heard. She created a beautiful masterpiece that perfectly depicts my purpose, passion and joy.”

“Caitie’s professionalism is sprinkled with humor and a genuine desire to help, making a process that was filling me with anxiety simple and enjoyable.”

“Caitie is my favorite child. You’d be remiss not to work with her”

If my online presence is in alignment with who I am as an artist, it’s because Caitie helped put the pieces in place. Don’t think twice. Hire her for the perfect partner on your next project. She gets the job done ✅

We’re a great fit if:

You're inclusive AF

I’m a trans-inclusive feminist who believes in shared humanity over division.

In this house, love is love, neurodivergence is normal, all bodies are awesome, and anti-racism is a verb. A part of every project supports causes that align with these values — because doing great work means leaving the world a little better.

You want me to drive.

If you’re so over tweaking things yourself and want someone else to take the wheel, I’m your gal.

I’ll lead the project while you’ll ride shotgun, showing up for the fun stuff (like reviewing designs and saying “yes, that’s so me!”) while I handle the rest.

You appreciate ✨personality✨

If you want buttoned-up corporate, I’m not your person. If you want a dog-fostering, Stardew Valley playin’, type-A millennial babe with a very clean house and too many emojis — hi! 💃🪩🕺

You value a clear process.

My process has a rhythm: I deliver, you review, we move forward. We move at a pace that gives me space to do thoughtful work and you space to give thoughtful feedback. The result is a project that feels manageable for both of us and launches on time.

Trusted by:

Coaches. Consultants. Creatives. Therapists. Financial pros. Educators. Experts.

Don’t see your industry? If you’re an established service provider whose expertise is the business, we should talk:

FAQ's

Past clients have asked us:

Q: What makes Caitie Means Business different from other web designers?

Caitie Means Business helps established service providers pinpoint what makes them different, then translates it into a website that positions them as the expert and books better clients. Everything’s included in one low-lift package so clients get expert-level results across copy, brand, SEO, and accessibility – without managing multiple vendors.

Q: What is Caitie Means Business’s approach to web design?

Every project starts with a deep-dive interview where Caitlin learns about the client’s business, their best customers, and their goals. From there, she creates a strategic blueprint covering messaging, visual direction, and site structure so the client can feel confident in the direction before any design begins. Then she and her team build the whole thing: copy, design, development, SEO, and accessibility. The result is a website that communicates the full depth of your work in the way your ideal customers need to hear it.

Q: Who does Caitie Means Business work with?

Values-driven service providers whose business has outgrown their website. That includes coaches, consultants, therapists, lawyers, financial professionals, and creative business owners. If you have a validated offer and are ready to invest in a website that matches where your business is headed, Caitie Means Business is a strong fit.

Q: How long has Caitie Means Business been in business?

Caitie Means Business was founded in 2018, but Caitlin’s experience goes back much further. She’s been running creative businesses since 2009, building websites since 2010, and has launched 100+ projects to date.

Now let’s talk about YOU.

Tell me where you’re headed, and I’ll create a website that helps you get there.

Schedule a free, no pressure, 30-min call and we’ll get acquainted!