Hi, I’m Caitlin.

I grew up around business, studied it, and even taught it. At every stage, I kept seeing the same thing: seasoned professionals with outdated websites that undersold them.

They hesitated to share their site. Sales conversations took more effort. Misaligned clients slipped through the door. DIY fixes only Frankensteined things further, and the cycle kept repeating.

Now that I’m in business, I work with those same professionals — not to add another patch, but to reimagine how they show up as a whole.

Because you don’t just need a new website, you’re here for reinvention.

Thanks, it has pockets!

Your website is your digital “outfit”. It should make you feel like a million bucks and have the right undies underneath. When we work together, I’ll lead you through a clear, collaborative (and surprisingly easy) process that results in a site as gorgeous on the outside as it is functional behind-the-scenes.

We’re a Great Fit If:

You're inclusive AF

I’m a trans-inclusive feminist who believes in shared humanity over division. In this house, love is love, neurodivergence is normal, all bodies are beautiful, and anti-racism is a verb.

A part of every project supports causes that align with these values — because doing great work means leaving the world a little better.

You’re professional, with personality

I work best with people who value professionalism but don’t take themselves too seriously.

My process is structured and efficient to keep things on track, with a touch of warmth to keep the journey enjoyable.

You appreciate boundaries around time and rest

Our lives won’t revolve around this project, and they shouldn’t.

I believe great work happens when life feels balanced. That’s why we’ll create a timeline that respects your schedule (and mine — I’ve got dogs to foster and thrifted puzzles to finish!), so you have space for the things you love while still moving steadily toward launch.

“You are genuinely one of the kindest, most thoughtful individuals I have had the pleasure of interacting with.”

“She made me feel so safe and supported. I felt completely heard. She created a beautiful masterpiece that perfectly depicts my purpose, passion and joy.”

“Caitie’s professionalism is sprinkled with humor and a genuine desire to help, making a process that was filling me with anxiety simple and enjoyable.”

If my online presence is in alignment with who I am as an artist, it’s because Caitie helped put the pieces in place. Don’t think twice. Hire her for the perfect partner on your next project. She gets the job done ✅

This is a studio, not a solo act.

I lead every project myself — but I don’t do it alone.

Behind the scenes, I collaborate with a small circle of specialists: copywriters, SEO pros, and tech wizards who I trust with my name (and are experts in their own right!)

Together, we make sure every aspect of your site is superbly serviced. And I’ll remain your point of contact / creative lead the whole way.

Now let’s talk about YOU.

Tell me where you’re headed, and I’ll create a website that helps you get there.
Schedule a free discovery call and we’ll get acquainted!