Caitlin wearing a striped collared shirt and black jeans, posing on a yellow background, surrounded by green plants.
Caitlin wearing a striped collared shirt and black jeans, posing on a yellow background, surrounded by green plants.

I'm Caitlin,

your new favorite

marketing pro. tech superhero. process queen.

And I know finding the right kind of support can be a headache.

You’re not looking for just another order taker – you need someone who can lighten your thinking load.

A “jump in and get stuff done” kind of person, who’s a great communicator, collaborator and stickler for details.

And can pull together all the pieces of the project puzzle. (Without needing to be handheld!)

I’m that unicorn you’ve been dreaming of. The one with the vision and expertise to magically create marketing + client systems that look darn good – AND work together seamlessly.

My Origin Story:

Getting down to business is in my DNA.

I grew up in the family tailoring business, went to school for business administration, spent a decade traveling the world as an art model, ran a face painting company for 10 years, and started working in the makeup industry.

I was tapped as an artist by an incredible body art production company in NYC, whose clients included Lady Gaga and Victoria’s Secret. When I started coaching in their leadership program and teaching business skills to their other artists, it woke up the strategist in me. 

I went on to become the company’s COO…

…living at the intersection of art and business. And loving it.

I had a knack for redesigning programs, developing systems, training team members and running campaigns.

I loved nothing more than turning visionary ideas into action plans – then creating the “thing” myself or queuing up the talent to make it happen.

When it was time to strike out on my own, we had a karaoke party to celebrate the end of one chapter and beginning of another.

I entered the online business world as Caitie Means Business with a single-minded sense of purpose:

To help visionaries like you turn their big ideas into big assets, and get stuff done.

Some things to know about working with me:

I'm a co-creator.

I love partnering with clients to develop fresh ideas and brainstorm better solutions, so it’s okay if you don’t know exactly what you need. I’m here to interpret your wish list and flag opportunities for improvement – or risks that could bite you in the butt later.

I’m multi-disciplinary.

I can do a great many things and my skill set overlaps with many other types of service providers. When we venture into territory where I think you’d be better served by someone else (like a Developer, Virtual Assistant, or Social Media Manager), I’ll recommend some amazing colleagues and kindly pass the baton – or loop them in and manage them for you!

I’m an integrator.

Which is a fancy way of saying I help systems play nicely in the sandbox. I love tinkering behind the curtain to make your favorite programs and software work for your business – and with each other – including WordPress, Wix, Squarespace, Kajabi, Podia, Interact, Mailchimp, ActiveCampaign, Convertkit, Flodesk, Dubsado, Hotjar, Zapier, and more…

Training your team is handled.

I not only set up your tech systems – I train you to use  them. Each project we do includes live training sessions and video documentation showing how your system works so that you can feel confident using, editing, and maintaining it.

I love investigating tech mysteries.

And I'll go full Sherlock on anything from haunted integrations to complicated funnels. Roadmapping sessions are available for exploring projects where research is needed before diving into implementation. And flex budgets can be added to projects with lots of variables to help mitigate unforeseen circumstances.

Connect With Me

If you want to get in touch about a project, send funny memes or just say hello, send a note to [email protected] or follow along at @caitiemeansbusiness.