Hi, I’m Caitlin!

As a lifelong self-employed person, I’ve built and run several service-based businesses—from gig-based work to a high-end body art agency serving big-name brands.

And I noticed a frustrating pattern: wildly talented service providers are often undervalued—not because they lack skill or drive, but because they struggle to showcase the value they bring to the table.

You deserve to be seen as the trusted expert because you are.

I help service providers transform how they’re perceived through strategic websites that build trust and booking systems that help you deliver an experience you’re proud of. I’ve developed a process that’s worked wonders for others—let’s connect and see if it’s a fit for you, too.

If my online presence is in alignment with who I am as an artist, it’s because Caitie helped put the pieces in place for me. Don’t think twice. Hire her for the perfect partner on your next project. She gets the job done ✅

Her strategic, quick thinking, and sense of humour made the process fun, and faster than I could have hoped. She’s professional, straightforward, and knocked the project out of the park.

Not only did she produce a tailored and unique product, but she provided a service that made me feel she was just as invested in this as I was. She was 100% dedicated and efficient the whole way through and even after.

You Should Know:

I work specifically with folks like you

And by that I mean: service providers and personal brands who need an efficient way to attract, book, and delight ideal clients.

I’ll guide you every step of the way

My approach is structured to keep things moving, yet flexible to leave room for thoughtful exploration. But it’s only together that we can craft a website that feels true to you.

We’ll be partners on this journey, and I’ll guide you every step of the way.

It’s pretty queer in here

I’m a trans-inclusive feminist who believes love is love, Black lives matter, neurodivergence is normal, and all bodies are beautiful.

A portion of every project supports causes aligned with these values—because doing great work means leaving the world a little better. ❤️

We’ll Be a Great Match If…

Accessibility is a must, not a maybe

I create websites that welcome everyone and help you connect with a diverse audience. (Heads up, I don’t offer ADA Compliance. If that’s what you’re looking for, I’ll recommend some fabulous friends!)

You’re professional—with personality.

I work best with people who value professionalism but don’t take themselves too seriously. My process is structured and efficient to keep things on track, with a touch of warmth and playfulness to keep the journey enjoyable.

You appreciate boundaries around time and rest

Our lives don’t revolve around this project—and they shouldn’t! While designing your website, I’ll also be enjoying life outside of work: fostering dogs, hanging with my husband, and solving thrift store puzzles.

We’ll create a timeline that respects your schedule and makes room for the things you love, too—because great work happens when life feels balanced for both of us.

You need me if...

You’ve grown, evolved, honed what you do.
But it’s not being showcased by your existing website and you need help capturing that magic.

You need a website that does more.
A beautiful website that nurtures leads, filters for best-fit clients, answers their questions, and gets them on your calendar – all by itself.

You ain’t got time for hand-holding.
You’re looking for an autonomous service provider who can handle the project efficiently, steer you around potholes and not make you think too hard.

Now let’s talk about YOU.

Tell me about your business, your goals, and the project on your plate. Schedule a discovery call and we’ll get acquainted!