Built for Rotating Launches
Frank Barbieri is a writer in the comic book and video game industry. He’s worked for every major publisher in the US, boasts an international presence in France and Italy with his creator-owned work, and is currently preparing to launch Vol. 2 of Astonishing Times.
Having an individual website for each of Frank’s comic book launches would be supportive of his marketing strategy – but the cost and labor involved in creating countless websites is prohibitive.
So we set out to design a one-page site that would…
- Be subtle enough to blend with any of his future publications
- Emit a consistent brand vibe, regardless of the featured comic
- Be easy for a VA to repurpose in just a few clicks
“Working with Caitlin has been awesome! I got exactly what I wanted with very little work.”-Frank Barbiere
An Adaptable Aesthetic
We started by creating an underlying aesthetic that could serve as a backdrop for all of Frank’s comics. It needed to be subtle, but not generic. Something with recognizable brand elements, yet understated enough to let the comic art shine.
Mix-and-Match Content Blocks
I made design choices that would be easy for an assistant to maintain and saved each section of the website as an individual content block so they could be easily mix-and-matched to create new pages.
VA-Friendly Tutorial Library
Lastly, we declared a process for repurposing the site and recorded it in a step-by-step video. This was saved in a library with a handful of additional tutorials to support future team members in working with the site.