Collage of the branding and marketing collateral created for

Back The Bride

A complete service provider system

Together, we created:
  • A Wix website with fresh branding
  • A system to book & manage clients (Honeybook)
  • Printable signage for vendor events
  • Grab-and-go communication templates

Jenna is a Day-Of Wedding Coordinator in Lehigh Valley, PA. She’s a career changer with a new biz, but don’t be fooled – her years in creative production environments mean she’s arrived battle tested (and ready to party!)

She came to me wanting:

  • To feel confident about her online presence
  • To attract bigger jobs at higher rates
  • For her booking process to capture the magic of what it’s like to work with her on “The Big Day”

A brand that screams “match made in heaven”

Jenna originally purchased a logo design package from an Etsy designer – but even after a million rounds of edits, it wasn’t even close to what she wanted. So she hired me instead.

”YOU NAILED IT! I can’t believe it, are you inside my head or something!? Thank you for asking the right questions, hearing me, and creating a logo I’m in LOVE with.“


With the brand board in place, I created a series of editable templates for her marketing collateral – like social media icons and email signatures – so Jenna’s brand would look consistent across platforms.

A website that collects leads

Jenna already had a Wix website and was comfortable with that platform, but it needed a major facelift.

We knew that most people arrived to Jenna’s site as already warm leads by way of her social profiles. This meant that the website’s job was to turn warm leads into hot ones – by inviting them to connect with her. 

We redesigned the site with glowing testimonials, short-and-sweet descriptions of her packages, and a contact form that collects leads, notifies her, and automatically adds them to her client booking system.

”I understand why people just use Wix templates, but personally I wanted that professional look – and I feel like I have that now.”


Booking clients on-the-go

Jenna is a busy mom, often sending proposals from the car while her oldest is at football practice. 

With her limited bandwidth, she needed a way to book clients that was absolutely painless. She choose HoneyBook for her booking platform, and we set it up with:

  • A beautiful proposal template
  • Automated contract & invoicing
  • Pre-written email templates
  • A testimonial-generating questionnaire
Collage of the HoneyBook proposal created for

“OMG GIRLLLL! These copy & paste emails are what EVERYONE NEEDS!! Sent an email out this morning and it took seconds! GAME CHANGER!!!”


Catching eyes from across the room

Her first vendor event – a wedding expo – was right around the corner, and Jenna wanted her in-person setup to exude the same level of professionalism as her digital one.

We designed…

  • A tall, attention grabbing banner
  • Grab-and-go information cards
  • A sign that interacts with mobile phones
  • Note cards for interested couples to leave their information

And it paid off – she booked work and the expo more than paid for itself! 

Headshot of Caitlin, smiling, wearing a striped collared shirt on a yellow background.

Ready to look like the professional you are?