Built with ease and simplicity in mind
Mark is a college prep advisor, partnering with students and parents as they navigate the world of college planning. He’s got a warm, reassuring presence that helps soothe the anxiety of it all, and he believes that finding the right college should be an opportunity to explore and grow, rather than a looming mountain to climb.
He needed support in creating a website that conveyed his easy-going personality, experience, and offerings in a way that would help him connect with potential clients.
He came to me wanting:
- A brochure style website with a blog and lead capture
- Printable marketing collateral to support his “on the ground” efforts
- An easy email marketing system with grab and go templates for newsletters
“Just as important for me as Caitlin’s fresh design was the time she took to understand my business and particular approach and to help me reflect that in the site.”-Mark Babunovic
Everything he needed, in one place
In the name of ease, we chose Squarespace as his website platform. This gave Mark the ability to keep all the services he needed – website, blog, email marketing – under one roof. (And it’s the platform I’ve seen is easiest for my clients to self-maintain.)
We kept the design warm, simple, and easy to digest. We built in a subscribe form that could capture emails and connected a blog so Mark could publish articles and share them to his newsletter list. I set him up with an easy-to-edit newsletter template that would make sending out email blasts hassle-free.
The ability to be self-sufficient
As part of his marketing strategy, Mark participates in high school fundraising events. We designed a matching flyer that could be printed at home, featuring a fabulous photo of him, a few bullet points about how he helps people, and a scannable QR code that makes it easy for people to visit his website immediately.
I shared the editable templates with him so he can edit as needed. This means Mark has the power to print customized marketing materials from home, even on short notice.
To make sure Mark felt comfortable editing his site, his flyer, and his newsletters, I hosted a live training session for him. After taking ample time to show him the ins-and-outs of it all, I sent him off with a library of training videos he could refer back to at any time.
“The proof is in the pudding: since my website went live two months ago, it’s gotten universally enthusiastic feedback. Add to this Caitlin’s patience and efficiency, and the initially daunting process of putting together a website turned into a great learning experience and marketing platform.”-Mark Babunovic