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A clear brand plan, in just one week.

Foundations is a strategy sprint where we nail your positioning, messaging, and visual direction upfront, so you can step into design knowing your site will work (and wow).

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Great websites start long before the design begins.

Jumping straight into design is like building a house without blueprints (stressful, and expensive to fix!)

With Foundations, we map everything out first. You’ll walk away with a clear plan, all the big decisions made, and confidence you’re headed in the right direction.

Because the goal isn’t just a *pretty* site, it’s a powerful one.
"I felt like I was finally able to take a step back and see the big picture, while also getting down to the nitty gritty details I need to actually put this baby out in the world."
— Lauryn, Seven Seventeen Copywriting
“She translated what I do into website form in a way I could not have conceptualized on my own.”
— Ali, Finding Mr. Height
"Caitlin was great to work with. We felt like we could just talk and she soaked up what was needed to produce the real reflection of us."
— Annika & Negin, Numena Nutrition

Here’s what we’ll do together:

🧭 Get clear on your positioning

We’ll get super clear on who you serve, what you offer, and how you stand out.

✏️ Define your messaging

We’ll uncover what your clients need to hear to say “Yes” and how to make sure it sounds like you.

🗺 Map your site structure

We’ll plan the pages, content, and flow so your site does its job with ease.

🎨 Set the visual tone

We’ll create a mood board that captures your brand vibe and sets the stage for design.

Schedule A Call

You’ll get:

  • A 60-minute strategy call to clarify your business direction and how it’s evolving.
  • Your Alignment Guide: a custom brief capturing your refined positioning, visual direction and sitemap.
  • A video walkthrough of your strategy to revisit anytime.
  • A 30-minute follow-up call to review & refine.

Start your Foundations Sprint

$950 USD

If you book a full website project, the entire Foundations investment will be credited toward it.

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FAQ:

You’ve got Q’s and I’ve got A’s. If your question isn’t answered here, feel free to email me.

Yes — every website project starts here.

This sprint is the foundation (literally) we build from. You can book it solo, as you’re seeing here, or as part of a full website project. 

Yes. You can absolutely hand your Alignment Guide to another designer, though most clients choose to continue with me since I already know their brand inside and out!

If you just want to pick my brain, a Power Hour may be a better fit!