What would a pro change about your website? 👉 Find out free

Turn your website to-do list into clear priorities 👉 Get your free Website Gameplan

Know exactly what your website needs before you spend a dime.

You’re here because you’re contemplating a website investment.

The first step is clarifying your priorities. The second is making sure you’ve got the right person for the job. This free 20-minute session helps with both. I’ll review your site, pinpoint the highest-impact gaps, and help you prioritize what to fix first.

It’s for seasoned service providers who are getting ready to update their site and want to make sure their investment moves the needle (not just rearranges the furniture.)

Schedule Your Session
Get On The Waitlist

*These are paused while I launch a few client websites. Join the waitlist to be notified!

Your free Website Gameplan:
Know exactly what you need before you spend a dime.

This downloadable scorecard helps you organize your website priorities, spot the gaps you’re too close to see, and know what to ask a designer.
Download Your Website Gameplan
Caitlin, arms crossed, smiling.

You have a running mental list of things that bother you about your website…

Caitlin, arms crossed, smiling.

The positioning feels junior. The design feels dated. It doesn’t match the caliber of work you’re actually doing. And the ripple effects are real:

  • You cringe when a podcast host asks for your URL.

     

  • Broken links leak visitors (and never tell you! rude!)

     

  • Misaligned inquiries slide through the door.

     

  • Sales conversations take twice the effort because your site isn’t doing the warm-up work.


But not everything on your mental list deserves equal attention. And some of the biggest gaps? You can’t see them at all — because you’re too close to your own work.

(It happens to all of us!)

This scorecard helps you sort it out.

  • Before we meet, I'll review your website using my Website Scorecard so our time together is focused on solutions, not discovery.
  • During our 20-minute call we'll unpack your results. I'll walk you through what I found, what to prioritize, and what will make the biggest difference.
  • You'll leave knowing exactly where to focus your website investment to get results — and with a clear sense of whether we're the right fit to move forward together.

And if it feels aligned, I’ll share how I could support your next steps. 

Get On The Waitlist
Book Your Free Website Session

The Website Gameplan helps you sort it all out.

You’re here because you’re contemplating a website investment. The first step is clarity on what your website needs. The second step is making sure you’ve got the right person for the job. This scorecard helps with both.

You’ll walk away with…

  • Clear priorities so you can focus your investment where it’ll move the needle.
  • Smart questions to ask any designer, so you can find the right partner for the project.
  • Confidence in your next step so you can make a full-bodied "yes" choice about what's best for you.
Download Your Website Gameplan
"It's rare to get advice that's this practical and immediately applicable."
— Svenja, Life Coach
"The next evolution of my website feels much clearer."
— Theresa, Leadership Coach
"Insightful, fun, and helpful."
— Isabel, Coach for Modern Moms
Genuinely useful. We covered a ton in 20 minutes without it feeling rushed or overwhelming. Her feedback was specific and actionable, not vague platitudes or sales pitches. It's rare to get advice that's this practical and immediately applicable.
— Svenja, Life Coach
The next evolution of my website feels much clearer after my audit with Caitlin. Caitlin pointed out the potential to shift to a powerful single page site and I can't unsee it!
— Theresa, Leadership Coach
"Insightful, fun, and helpful.It was 20 minutes well spent"
— Isabel, Coach for Modern Moms

This is for you if:

You’re a service provider whose expertise is the business — a coach, consultant, therapist, lawyer, personal trainer, landscaper, wedding planner, photographer, or similar — and you’re planning a website investment that you want to approach thoughtfully.

This is not for you if:

Your primary business is selling digital products or physical goods, you’re in the early stages and don’t have a validated offer yet, or you’re not planning to invest in your website in the near future.

Caitlin, smiling.

I'm Caitlin.

I design websites for service providers stepping into their next level. 

Caitlin, smiling.

After 100+ projects, I’ve seen every version of “my website isn’t working” — and what fixes it.

This live scorecard audit is built from those patterns.

When clients are ready to move forward, I pinpoint what makes them different and translate it into a website that books better clients. 

It starts with knowing what your website actually needs — and finding the right person for the job.

More About Caitlin
Caitlin, smiling.

I'm Caitlin.

I design websites for service providers stepping into their next level. 

Caitlin, smiling.

After 100+ projects, I’ve seen every version of “my website isn’t working” — and what fixes it.

The Website Gameplan is built from those patterns.

When clients are ready to move forward, I pinpoint what makes them different and translate it into a website that books better clients. 

It starts with knowing what your website actually needs — and finding the right person for the job.

More About Caitlin

Join The Waitlist

Opening soon for a limited time. Join the waitlist to be notified!

I only open this offer a few times a year. Join the waitlist to get notified when it returns:

Download Your Website Gameplan

Book your free 20-minute Authority Audit: