For over a decade, I’ve created service provider websites that do more than look good — they build trust, book clients, and feel 100% you.
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Built on: WordPress
Built on: Wix
Lauryn is a wellness copywriter who came to me ready to leave VA work and own her wellness niche. We created an earthy brand identity and a website that reflects her voice and values — so she can attract her best-fit clients with clarity and confidence.
“I can’t believe how ‘me’ this all feels! It’s so clear, earthy, and spacious. Freakin’ bullseye.”
Built on: Wix
Annika and Negin are trauma-informed dietitians who wanted a website that felt as personal and inclusive as the client experience they’ve built. We reworked their branding and messaging, then redesigned the site to feel deeply supportive — and earned them a 20% bump in organic traffic along the way.
“We felt like we could just talk and she soaked up what was needed to produce the real reflection of us.”
Collaborators: Copy support by Nomad Copy Agency
Built on: Squarespace
Ashly is a Hawai‘i-based herbalist who came to me after pivoting from e-comm to services. She wanted a site that felt less transactional and more like the high-touch experience she offers. We created a warm, inviting website that guides visitors from browsing to booking with ease.
“She’s the best cheerleader! Her personable, dedicated and grounded approach makes me feel at ease and ultimately keeps me pushing forward towards my goals.”
Collaborators: Branding by Allie Cuozzo
Built on: Squarespace
Courtney is a luxury pet photographer whose site had grown cluttered and off-brand. We overhauled the structure and elevated the design to match the emotional depth and high value of her services — all while protecting her SEO and achieving a 10-position lift in her average Google ranking.
“If you want someone who can transform your vision—and maybe your own Frankenstein project—into something gorgeous and strategic, you need Caitie in your corner.”
Collaborators: Illustrations by illuMax, copy support by Nomad Copy Agency, development support by Justin Heintz.
Built on: WordPress
Sprinksys is an engineering consultancy that needed a fast site to support their SEO strategy. I partnered with their marketing team to create a sharp brand identity, then built a fast WordPress site with a streamlined tech stack. It surpassed their speed goals — and then some.
“I love the direction this is going! And I absolutely love our new logo!”
Collaborators: Strategy & copy by Tiny Marketing, development support by Scott Umble, logo support by Anwar Hanano.
Built on: Wix
Daniella is a NYC-based actor, singer & voiceover artist. She came to me wanting to turn her many creative threads into one powerful brand. We rebranded with a punchy, maximalist look, then built it into a new site with messaging to match.
“I didn’t expect it to be such a meaningful experience. I really thought we were just going to talk about fonts and colors.”
Built on: Squarespace
Ruth is a neuro-affirming hairstylist committed to creating sensory-friendly spaces. They came to me wanting a website as inclusive as their mission. We refreshed the design, improved accessibility, and provided 1:1 training so they can continue creating content that aligns with their values.
“Choosing Caitlin is one of the best business investments I’ve ever made.”
Built on: WordPress
Ali is a dating coach with a rapidly growing social media empire. She came to me frustrated by her WordPress theme, scattered content, and clunky email system. We rebuilt her site, streamlined the user journey and migrated her to a simpler email system — saving her $150/month and making it easier for both her team and her followers to find what they need.
“You translated what I do into website form in a way I could not have conceptualized on my own. And from a tech perspective, it flows extremely well. You are the absolute BEST thank you!!!”
Collaborators: Development support by Justin Heintz, illustrations by Cindy Stayton
Built on: Wix
Ellen runs a massage studio and has trusted me with her site for years, returning for periodic refreshes as her brand and business continue to grow. Most recently, we gave her site a visual update to match her newly elevated studio space, plus designed custom signage to match.
“I freaking love Caitlin… she takes all the chaos in my brain and handles it with such a sense of confidence and calm.”
Collaborators: Copy by Open Heart Creative, branding by Aer Media
Built on: Squarespace
Lisa is a sound healer and author who came to me ahead of a major book launch. We built a site where clients can book sessions, readers can access exclusive resources, and her brand shows up clearly across every touchpoint — from email funnels to video content to business cards.
“She understood what I needed, knew how to solve my issues, and the end result came out better than I ever thought it would.”
Collaborators: Logo by VBerry Designs, Video editing by Glazernet
Built on: Wix
Laura is a former wedding planner pivoting into holistic retreat planning. She came to me wanting a website that reflected her new direction. We gave her floral-forward identity a renewed Wix website — complete with matching business cards to elevate every touchpoint.
“My website is exactly what I envisioned… she is knowledgeable in her field… smart in how she goes about it… and has the full scope of the task at hand. Thank you so much!”
Built on: Squarespace
Annemie is a photography educator who came to me with a busy offer suite and a website that had started looking “hodge-podged together.” We streamlined the structure and designed a look as delightful and fun as she is — and makes it easier for clients to buy.
“I’ve been getting tons of compliments and have already seen sales come in that I wouldn’t have otherwise expected!”
Collaborators: Development support by Scott Umble
Built on: Squarespace
Matt is a game show host who came to me ready to upgrade his DIY site and attract higher-paying corporate clients. We designed a bold, game-show-inspired look, clarified his messaging, and simplified the site structure to help visitors find the right info fast. Since launch, inquiries have more than doubled!
“WOW! I am so happy with how it all came together! This feels like an evolved version of what I envisioned when I first started my business.”
Collaborators: Copy support by Nomad Copy Agency
Built on: Squarespace
Jen is the founder of a boutique social media agency. She came to me wanting clearer messaging, a more polished site, and a process that felt stress-free. We rewrote her brand story, restructured her offers, and gave her Squarespace site a clean, elevated feel — simple, but far from basic.
“Thank you for making my website a space that I feel proud of. It’s beautiful, professional and very me—and honestly would never have come together like this without your help ❤️”
If you’re wondering whether I can bring your brand to life, reach out and let’s explore.
