Attracting her perfect-fit clients
Lauryn is a virtual assistant turned copywriter who’s finding her groove in the wellness industry.
Sheâs wildly passionate about holistic health and wellness, and was ready to take the leap and niche down her business to support the people she connects with most. Bodyworkers, yoga studio owners, energy workers, holistic health specialists â thatâs Laurynâs ideal client roster.
She came to me wantingâŠ
- To redefine her brand
- To showcase the services sheâs offering now
- A simple process for booking clients
And sheâs pumped about it:
âI can’t believe how “me” this all feels! It’s so clear, earthy, and spacious! Freakin’ bullseye.â
-Lauryn Lyons
New brand, who dis?
Lauryn DIY-ed her branding when she was just starting out, and was craving a fresh digital face to showcase her new business direction.
Her mood board was full of earthy tones, natural textures, and the place she called âher aesthetic to a teeâ – Tulum, Mexico.
I took that and ran, and we turned out this:
A website that wows
Using Wix Studio, I designed Lauryn a 3 page site that is airy, minimal, and easy to digest. I played with lighting and texture to add flavor – and even used Laurynâs tattoo as a background component on her homepage.
I added in a subscribe form so she can collect emails, and sent her off with a series of tutorials so she feels comfortable making edits as needed.
Booking clients is a breeze
Lauryn was spending too much time crafting custom proposals and manually editing every contract/invoice she sent out â each on a different platform. Her dream was to have everything drip together, with a design that reflected her new brand and style.
She uses Dubsado, a project management software with this capability, but couldnât stand the thought of trying to set it all up herself. So I took her jumble of notes and turned it into a process that makes her clients swoon.
âHer process is silky smooth – she’s fun, ridiculously on it, thoughtful, and so freakinâ talented! She’ll blow your mind!”
-Lauryn Lyons
