Doing more, in less time
Mark Malchow is an eco-conscious landscape designer with a passion for turning bland backyards into personal paradises. Native plants, edible gardens, reclaimed wood – that’s Mark’s style.
He came to me wanting:
- A website for his new business
- Business cards to start handing out ASAP
- A system for staying organized on the go
Mark’s business is brand new, and taking off fast. He needed someone to step in and get him set up with a full digital presence – so he could start turning all of these word of mouth convos into real business, ASAP.
”The website, logo, and marketing materials she made for me are incredible, and far better than I could have imagined!”
-Mark Malchow
“Modern, sleek, lots of plants“
We started with the logo & brand design.
Mark’s company – Sylvan Valley Design – was inspired by childhood experiences in his late parents’ landscaping company and named after his mother, Sylvia.
The direction for his brand was: “Modern, Japanese, Scandinavian, sleek, lots of plants.” He cited slate grays and greens. Bonsai trees came up in our conversation. And a few rounds of revisions later, we turned out business cards, yard signs, and vendor signage that perfectly represent his brand.
A website digital oasis
Mark needed a straightforward brochure-style site with a blog to showcase his work.
So I set him up on Wix Studio, which is an enhanced version of Wix that turns out stunning, agency-quality websites. And since Mark is a hands in the dirt (not a fingers on the keyboard) kinda guy, I made sure the site is super easy for him to update as needed.
I worked in clean lines inspired by Scandinavian design and a Bento box style services section on the homepage as a nod to the Japanese style he craved.
Finally, I gave him a video tutorial on how to easily update his own portfolio as it grows.
He’s getting found on Google Maps
As a local landscape designer, it’s crucial that he’s visible online to local clients.
So I set him up with a Google My Business profile, Google Analytics, and Google Search Console.
Now he’s optimized for local search results and able to track his performance over time.
Staying organized is a breeze
To complete his new digital presence, I set him up with a client booking system to help him stay organized. We landed on 17hats, an all-in-one small business management software for solopreneurs.
Now Mark’s doing more, in less time:
- Sending professional proposals and contracts
- Automatically invoicing and accepting payments
- Managing all of his client docs and communications in one spot – at home or on the go.
All while looking like the professional service provider he is.
“Caitlin was great to work with, so understanding, helpful and really took the time to understand me, my business and work style. I cannot recommend her services highly enough!”
-Mark Malchow
